​What does “engaged” really mean and how do you know if you’re improving it?

​Join us for a How I Amplitude session with Claudia Canamas, Product Analytics Lead at Appfire, as she walks through a framework her team uses to define and monitor customer engagement across a portfolio of B2B products.In this session, Claudia will show how they use Amplitude to:

• ​Define engagement using usage intervals and meaningful custom events

• ​Build dynamic cohorts to capture user states (Power, Casual, Dormant)

• ​Implement a “heartbeat” signal to ensure full user visibility, even for inactive users (yes, this is how to track people who aren’t logging in!)

• ​Visualize changes in engagement over time using Amplitude’s APIs and dashboards, making it possible to monitor how product engagement shifts across cohorts and lifecycle stages

​Expect a practical walkthrough with real dashboards and chart examples you can apply to your own use case. Claudia will highlight flexible approaches, whether you’re tracking engagement at the account or user level.

​🧠 Ideal for growth product managers and analysts who want to measure what matters (and act on it).

​Meet the Speaker

​Claudia Canamas - Lead Product Analyst

​Claudia Canamas is a Lead Product Analyst at Appfire. Her team contains Appfire's in-house Amplitude experts, who help Product, Marketing, UX, Sales, and Leadership teams alike leverage product data for a portfolio of 100+ apps to uncover insights and drive product-led growth.