Measuring the impact of your communications
Designed for communicators of all kinds, this session helps you to understand where measuring your progress could support your work and how to put it into practice.
You’ll learn key terms, why measuring and evaluating the impact of your communications is important, how to build your own measurement strategy.
Understand why measuring your impact helps prove the value of your Comms activities and learn from your actions. Work through and build a measurement strategy for your activities.
At the end of the session you will have a good understanding of
why measuring the impact of your Communications is important,
how it can help you improve your activities,
started to build a usable and adaptable method to measure your success
For this session you will need to be comfortable using Google Sheets or Excel, and have some confidence in joining online meetings.
Session level: Beginner to intermediate
Attendee limit: 20
Cost: Pay what you can (suggested payment of £50 per person)
Digital Practices: Data driven decisions
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