Behavioral Product Design at Indeed: From Definition to Design

​Ever wondered how—as in REALLY how—to apply behavioral science to product?

Rachel Rosenberg, Senior Behavioral Scientist at Indeed, will walk you through the behavioral design process from start to finish using the example of how her team solved the problem of job seekers not showing up for interviews.

​Join us on March 24 at 9am PT and learn:

• ​How behavioral science methodology works in product, from definition and diagnosis to design, testing, and iteration

• ​Which types of problems to look for to close the intention-action gap

• ​Common pitfalls during customer discovery and how to avoid them

• ​Clear guidelines for applying behavioral design ethically and preventing sludge

• ​How to imagine behavioral barriers as if they were physical and why this is key

• ​Tactics to involve designers, engineers, content, product commercialization, and strategists in ideation

• ​How to align on high-impact, low-effort preliminary test measures

• ​Considerations when running A/B tests for a behavioral science experiment

• ​Tips to measure success and iterate on the findings

​This might be our most practical and comprehensive dive into the behavioral design process yet. Don't miss it!