Digital Media Buying for the Win: Tools & Tactics for 2026 Campaigns

​Join WKQ Media’s team for a no-fluff training session designed for campaign managers, communications teams, and digital leads.

​We’ll walk through what’s working now in digital media buying including CTV, OTT, and programmatic and how campaigns are using targeting data to stretch budgets and reach key voters.

​No pitches. Just actionable insights from a team that’s helped progressive candidates and causes navigate the noise.

​You’ll learn:

• ​What your digital ad dollars are really buying and where they’re going

• ​How to reach persuadable voters with connected TV

• ​Common campaign media buying traps and how to avoid them

• ​How values-based targeting (supporting BIPOC- and women-owned publishers) actually improves performance

​Who it’s for:
Campaign managers, digital directors, consultants, and comms staff working in the progressive space.