Positioning or Product-Market Fit Problem?

​Which comes first, your product or your positioning (hint: this is a trick question)? The answer lies mostly in your timing and your dedication to making a vision come true. Also, your positioning can help you find product-market fit, and product-market fit can help your positioning. I'll lay out the method I use to suss out 'do we have a product-market fit problem or a positioning problem,' what NOT to do, and a method you can use to systematically march in the right direction from your market research to your marketing execution.