How I Amplitude: Enabling Product-Led Sales Tactics with Amplitude

​In this How I Amplitude session, Michael Kuhl, Head of Growth Analytics at Appfire, will share how he’s helping Sales and Customer Success teams leverage behavioral data to have more impactful conversations with customers and prospects.

​Michael will walk through how he builds Amplitude dashboards and internal enablement resources that bring real-time product usage signals directly into the hands of go-to-market teams. The goal? To inform smarter, more personalized conversations that lead to stronger sales conversions, better retention, lower churn, and more opportunities for expansion.

​This session is perfect for anyone working on making product data more accessible and actionable across teams, especially in environments where sales and customer success play a key role in growth. Whether you’re just starting to bridge product analytics with GTM efforts or looking to level up your internal enablement, you’ll leave with practical ideas to take back to your own org.