WNORTH Roundtable | Vancouver: Igniting a Feeling Around Your Brand: The Power of Community Marketing
Igniting a Feeling Around Your Brand: The Power of Community Marketing
🗓 Date: March 27, 2025
🕘 Time: 5.00pm PT
📍 Location: The Vancouver Club
Discover the power of community-driven growth at our upcoming Roundtable, hosted by Christa Hull and Michelle Lazar, founders of Community Academy.
Leveraging their first-hand experience growing purpose-driven lifestyle brands, Community Academy Co-founders, Michelle + Christa know a thing or two about the power of community building as a mechanism for driving organic growth and long-term loyalty.
During this Roundtable we’ll dig into what Community Marketing is, how we define it, and explore creating your own Community Anchor statement to guide your vision + strategy for igniting a feeling around your brand. Plus, we’ll facilitate an engaging discussion around all things Community Marketing.
This Roundtable is open to all—whether you’re an entrepreneur, leader, marketer, or just curious about the power of community, you’ll leave with fresh insights and connections.
About your Roundtable Facilitators
Christa Hull
Christa is a connector, creator, leader and people alchemist. With more than two decades leading purpose-driven lifestyle brands, Christa has worked closely with Founders to help fuel growth for a variety of businesses–from start-ups to global brands. She specializes in building brand love through relationship-based and experiential strategies. Christa has deep experience in North American markets and has led new market entry during her time as Head of Strategic Sales and Director of Global Brand + Community at lululemon, contributing to the brand’s massive growth in the US, Europe and Asia Pacific. Christa lives in Vancouver, BC with her husband and 2 kids and is inspired by the vastness of the ocean, mountains and natural world.
Michelle Lazar
Michelle is a dynamic marketing leader with 15+ years of experience building industry-leading brands, communities, and teams. Driven by growth and impact, she’s passionate about helping purpose-led brands build relevancy in culture. She specializes in building brand strategies and omni-channel marketing plans that drive brand resonance and measurable, profitable growth. Michelle has held marketing leadership roles across a variety of verticals and growth stages, including extensive experience working with Founders and growing brands in the US market. Michelle lives in Seattle, Washington with her husband and two boys. Her lot in life is surrounding herself with incredible people and living up to her extrovert status.
Don’t miss this chance to spark new ideas, gain valuable perspectives, and engage with your local Vancouver community.