Built for impact: How Ford turns insight into earned media success

Jul 16 (Fri), 3:30 PM - 4:00 PM Coordinated Universal Time


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During the Texas deep freeze, a quick-thinking Ford F-150 owner put his truck to work – providing heat, cooking, and coffee to neighbors. The story was a runaway success for Ford, and it was driven by Ford’s remarkable in-house data and analytics capabilities.

Learn more about those capabilities from Ford Motor Company’s Global Insights Manager, Michael Young, who will join us for the Pulse on Friday, July 16th.

Join us to explore:

  • Ford’s long-term commitment to data and analysis in communications

  • The preparation needed to successfully catch a cresting media wave

  • Data and brand building in product launches (including the all-electric F-150 Lightning)

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