Built for impact: How Ford turns insight into earned media success

​During the Texas deep freeze, a quick-thinking Ford F-150 owner put his truck to work – providing heat, cooking, and coffee to neighbors. The story was a runaway success for Ford, and it was driven by Ford’s remarkable in-house data and analytics capabilities.

​Learn more about those capabilities from Ford Motor Company’s Global Insights Manager, Michael Young, who will join us for the Pulse on Friday, July 16th.

​Join us to explore:

• ​Ford’s long-term commitment to data and analysis in communications

• ​The preparation needed to successfully catch a cresting media wave

• ​Data and brand building in product launches (including the all-electric F-150 Lightning)