Unlocking Revenue: Ben Lamson (Paperspace)
As VP of Revenue at Paperspace, Ben Lamson re-built the sales org from scratch! In a year his team:
- Grew top-line revenue by over 2.5x YoY
- Had a win rate of over 45% for new business opportunities
- CS-led customers' ARPA increased 100x vs. self-service customers
- CS-led customers had an NDR of 155%
How?
💡 Replaced traditional sales with customer success
💡 Combined CS + Support functions under the same umbrella
💡 New signup segmentation based on use-case + customer fit
Join us to learn Ben's tips and recommendations to refine lead segmentation with usage data, define actions and ownership based on intent, and his "anti-PQL" playbook to cover gaps in the product for their ideal customers.
About Ben Lamson:
Ben has been leading sales and revenue teams for over a decade at companies like WeDidIt (acq), Allegiance Group, Paperspace, and most recently DigitalOcean — Paperspace was acquired by DigitalOcean, Ben is currently Director of Paperspace Revenue.