Audience Building Without Feeling Like a Douche by Amanda Natividad

​Amanda Natividad (@amandanat on Twitter, VP Marketing for SparkToro) will talk through how to build your audience — without compromising who you are. And without feeling all icky about it.

​We'll cover:

• ​The existential crisis of "audience building"

• ​Why you need a clear "why"

• ​How to uncover that "why"

• ​Social content best practices

• ​Building genuine affinity (Think: why people respect you, not why people like you)

• ​How to deal with trolls and haters