AI SEO: Latest Market Intelligence & Landscape Analysis

​AI has significantly changed the SEO industry, bringing both challenges and opportunities. With so much information out there, it can be difficult to separate reality from hype.

​In this Reforge webinar, Ethan Smith will share real data on what’s happening in search today and how to navigate it.

​Learn about:

• ​How large language models (LLMs) are changing the way people search for information online, and how businesses can adjust their strategies to win in this new channel.

• ​How AI-generated content performs in both SEO and AEO (Answer Engine Optimization), backed by real data.

• ​Focusing on the 5% of AEO, with new pages, content enhancement, and citation optimization. 

​This session is designed to help executives, marketers, content strategists, and growth teams adjust to the growing role of AI in search.

​About Ethan & Graphite:

​Ethan is the CEO of Graphite, a premium Vertical AI Growth Agency that helps companies like Webflow, Notion, MasterClass, and Captions drive sustainable revenue growth via SEO, content, and AEO (Answer Engine Optimization). Ethan is also an adjunct professor at IE Business School.

​We focus on the 5% that really matters, preventing time and resources from being wasted on low-impact tasks. With a background in growth, product, and engineering, Graphite takes a systems-level approach to content strategy, using AI and search data to guide strategy and execution.