Marketing Mixology by BLOCK71: Are You Building What People Want?
Marketing Mixology by BLOCK71: Are You Building What People Want? 🧐
🚀 Ready to build a product people actually desire? It's no secret that startups failed because they could not retain customers. This time, we’re turning the spotlight on product validation, growth, and pivoting with some of the sharpest minds in the game. Our 4th edition of Marketing Mixology promises a blockbuster lineup featuring unicorn builders and founders who’ve been in the trenches.
💬 PLUS: A Live AMA! Have burning questions for our industry movers? How about pitching them your new idea to test the waters? Submit your question upon registration to get ahead of the queue, but only those in the room will get the chance to have them answered. Trust us – you’ll want to be there!
Meet Our Expert Speakers: 🤩✨
Jonathan Low
CEO & Co-Founder, Ajourney
Jonathan is the Co-Founder and CEO of Ajourney, a Y Combinator-backed startup. Ajourney (ajourney.com) enables businesses to automate tasks that were once impossible, using AI. Prior to Ajourney, Jonathan co-founded honestbee, a groceries and food delivery service in Southeast Asia, where he served as CTO. At its peak, honestbee expanded across 8 markets with multiple verticals. After honestbee, Jonathan joined NTUC Enterprise to serve as Head of Product Development. After 2 years in a corporate environment, he returned to his entrepreneurial roots to start Ajourney.
Hsu Ken Ooi
Co-Founder and Managing Partner, Iterative
Hsu Ken was previously the Chief Product Officer of Workmate, an on-demand blue collar staffing platform in Southeast Asia. In 2014, he was VP of Product at Weave (YCS14). In 2009, he started Decide.com, an early machine learning company that predicted the future price of consumer goods. It was acquired by eBay in 2013. Hsu Ken has a BS in Mathematics and Statistics from the University of Washington.
Marcus Tan
Co-Founder, Carousell and Deputy Chairman, ACE.SG
Marcus is a Co-Founder at Carousell. Since the launch of Carousell in August 2012 together with co-founders Quek Siu Rui and Lucas Ngoo, he has been deeply involved in product design, brand, and community, and built the app’s first interface as a self-taught designer. His role has since expanded to encompass many operational aspects of the organisation. As Deputy Chairman of Action Community for Entrepreneurship (ACE), he works closely with the government and startups to promote entrepreneurship and startup’s interests.
Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).
Judson Teo
Group Head of Marketing, BLOCK71
Judson is an industry agnostic marketer with close to 2 decades of experience across media, tourism, consumer staples and consumer technology. He currently leads the marketing strategy of BLOCK71 and assists portfolio startups with their marketing needs.
Before this, Judson was the Head of Marketing (New Verticals) at foodpanda and Assistant Director of Consumer Engagement with FairPrice Group. Judson is known for marketing experimentations in business white spaces, and has special interests in consumer loyalty and retention. He was named Marketing Leader of the Year at the 2023 Marketing Excellence Awards Singapore and is currently pursuing a doctorate degree in SUSS.
Who Should Attend? 🚀
Startup Founders who want to ensure their product is on point and truly meets user needs.
Growth Marketers looking to distinguish between impressive numbers and real, meaningful engagement.
Entrepreneurs and Innovators contemplating a pivot and seeking guidance on how to make it count.
Anyone in the Startup Ecosystem eager to gain practical insights and actionable advice from seasoned experts on building products that people genuinely want.
House Rules ✅
Got questions for our guest speakers? Submit them at registration to get ahead of the queue. Only those in the room can have their questions answered.
Latecomers arriving after 6.30 pm will not be admitted to minimize disruption
No walk-ins will be allowed
No registration confirmation, no entry to the event
Sign up now 🚀 and learn how to build exactly what your customers need 📈.
About Marketing Mixology
Marketing Mixology by BLOCK71 is a quarterly workshop series designed to empower startup founders by providing practical solutions to their marketing challenges. Each workshop features a dynamic lineup of industry experts who share actionable insights and strategies. With a semi-fixed format, our workshops ensure fresh perspectives with a rotating roster of accomplished individuals from diverse backgrounds. Join us as we decode the complexities of marketing and help you navigate your startup's path to success.