

Break Into Product Marketing
Break Into Product Marketing: No Fluff, Real Steps
Thinking about moving into Product Marketing but not sure where to start? You’re not alone and don’t have to figure it out yourself.
This practical session is for marketers, social media managers, PR & comms pros, and anyone curious about pivoting into a Product Marketing role. No buzzwords, no gatekeeping, just honest insights and real steps to help you switch confidently.
What we’ll cover:
✅ What Product Marketing really is and what it’s not
✅ Key skills you already have (and what to build next)
✅ What day-to-day PMM work looks like
✅ How to position yourself when changing careers
✅ Recommended courses, resources, and programs to level up
✅ Live Q&A with experienced PMMs who’ve done it before
You’ll hear from Olabinjo Adeniran (PMM, Ex-Horizon), Chuu K Thwel (PMM, Ex-Samsung), Emeka Innocent (PMM, Amazon) and Jumoke Adigun (PMM, Futurematch), sharing real stories, practical tips, and what they wish they knew earlier.
✨ Bonus: All attendees get an exclusive discount code to take Treford’s PMM course, so you can keep learning and take your first step with confidence.