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About Event

✨ For the second edition of What the Heck It's PeopleTech, we have an amazing afternoon lined up!

🚀 It will be the grand finale of Rubio’s People Power Pitch where you will see the final five entrepreneurs who aim to boost their mission with €100.000 pitch in front of our expert panel. These entrepreneurs are all making a positive impact on people's lives through either equal education & employment, creating sustainable livelihoods or by improving health and wellbeing.

🙌 There will be workshops, time to connect with fellow entrepreneurs, investors and professionals & after announcing the winner, we will close off the day with some drinks.

👀 Program

13.30 - 14.00: Walk in 

14.00 - 14.10: Opening Session - Setting the stage on PeopleTech anno 2023 - Ilonka Jankovich, Partner at Rubio

14.15 - 15.30: Rubio’s People Power Pitch: The final five

5 impact entrepreneurs pitching to our expert panel. The winner will boost their mission with €100.000 investment from Rubio. This will be announced at the end of the day.

You will hear from:

  • 💸 Lieke Danenberg from Elfin. Empowering women to take charge of their financial future.

  • 🩺 Lusanne Tehupuring from Enatom. Improving the quality of anatomy education and make this more accessible around the world.

  • 🦸‍♀️ Sylvain Ferrière from Hero. Empowering climate policy change makers by providing them with a basic income.

  • 👨‍👨‍👧 Kevin Westermeijer from Pulsoar. Empowering families and children to navigate the digital world safely and responsibly.

  • 🔤 Shadi Alhakimi from Taaly. Solving the language barrier for newcomers by creating opportunities to practice speaking with locals

The expert panel will give feedback to the companies and input to Rubio's team who will make the final investment decision.

The expert panel consists of:

15.30 - 16.00: Refreshment break

16.00 - 17.00: Workshop time, let’s get (inter)active!

  • The impact of knowing yourself on leadership

    • Facilitated by: Bart-Jan van ‘t Hoff, Executive Coach and Owner of Fenix Leadership

    • What to expect? This session is all about learning how you can drive your own personal leadership journey. Being a leader is not about having a specific job title. We will dive into the concepts of “above the line” and “below the line” behavior and how they tie into leadership. Be ready for an interactive session! 

  • The impact of AI on learning 

    • Facilitated by: JC Heyneke, CEO at Slimmer.AI

    • Panellists: Carla Snepvangers, Co-Founder at Winc Academy; Julien Jukema, Founder Anywyse

    • What to expect? In this session we’ll briefly recap the latest in AI tech developments, before interactively exploring how AI will fundamentally change the way we learn. We’ll discuss a future of continuously consuming very personalized training and coaching, learn how start-ups are applying this in practice and explore the practicalities of building and/or assessing such AI products.

  • Wellbeing in the workplace

    • Facilitated by: Noor van Boven, Co-founder Invested 

    • Panelists include: Frederik Hakvort, Cleverly; Marjolein Nanninga, OpenUp; Stephanie Doude van Troostwijk, Ahold Delhaize; Ludmilla Artaza, Booking.com

    • What to expect? In this session we will dive into current trends of wellbeing in the workplace and discuss these with industry leaders and founders in the startup ecosystem. You will hear from companies like Booking.com, Ahold Delhaize, OpenUp and Cleverly. Get inspired by what is happening in the space and we will open the floor to discuss best practices and new opportunities.

17.00 - 17.30: Rubio’s People Power Pitch: Announcing the winner & wrap up of the day

17.30 - 19.00: Networking drinks, let’s mingle!

💃🕺 Who to expect?

We will bring together a great mix of the start-up ecosystem in Amsterdam and industry professionals from HR innovation, education and healthcare innovation. We are looking forward to connecting entrepreneurs, operators and investors interested in PeopleTech.

In order to enable you to make the most out of the event, we will share a list of registered attendees on forehand (with your permission during registration).

N.B. This is an invite-only event. Your registration is only valid after we confirm this. As we have a capacity limit there will be max. 2 tickets available per organization.