Marketing Growth Strategy Series - Session #1: Define & Validate Your Ideal Customer
Ready to attract your most valuable customers?
In this session, you'll uncover the secrets to defining and validating your ideal customer profile. Learn to pinpoint the key criteria that reveal high-value market opportunities and focus your efforts on the customer segments that matter most. With proven frameworks and real-world examples, you'll gain the tools to understand your customers' pain points, needs, desires, and what alternatives they’re considering.
Plus, discover research tools that will help you validate whether your solution, message, and marketing channels truly resonate. This session is essential for businesses looking to sharpen their focus and drive impactful growth.
Topics We’ll Cover:
What makes a strong ideal customer
Clarifying your customer problem
How to do customer research to identify meaningful insights
Creating customer profiles and Personas
Validating assumptions
Ideal Customer Case Studies
Key Templates:
Ideal Customer Profile (ICP) Worksheet
Customer Interview Guide
Session Outcomes:
Walk away with a clear definition of your ideal customer profile
Create a structured research plan to gather meaningful customer insights and validate your customer assumptions