Following the Footprints x Nudie Jeans: The Future of Responsible Consumption

​Today’s leading consumer brands are thinking about the impact of their actions on tomorrow’s world. 

​Consumption, globally, is at an all time high - far beyond our means to sustain it. This year Earth Overshoot Day, the date where our demand for ecological resources exceeds what Earth can regenerate in a year, falls on 1st August. Every brand on our shelves should be working to push that date back. Many aren’t. 

​Join Following the Footprints, Nudie Jeans and our community of consumer goods leaders for an evening of drinks, discussion and celebration with the brands we believe are leading the way. 

​We’ll be sharing more about Following the Footprints’ new ‘MITIGATE’ database, brand and website, whilst learning more about Nudie’s mission to ‘Create Tomorrow’s Vintage’. We'll also be opening up to the room - hearing different perspectives on whether consumer brands really can be the champions of a new era for responsible consumption.

​Drinks and snacks will be kindly provided by The Uncommon, Belazu, Dalstons, Gipsy Hill and Yep Kitchen.

​Following the Footprints: Following the Footprints digs into how consumer goods businesses are innovating to be more sustainable through interviews, weekly newsletters, events, databases and more. We're a volunteer-led and independent platform, by sustainability professionals for sustainability professionals.

​Nudie Jeans: We're not just in the business of selling jeans. We're in the business of making them a part of your life, for the long haul. Our wear-and-tear philosophy is all about making sure your jeans live as long as you do, maybe even longer! It's like having a second skin that just gets better with age.