Beyond the scroll: What did we learn from 60,000 UK Political TikToks?

​Join us for the formal launch of 'Analysing UK Political TikTok' a new report from Rootcause and Campaign Lab. In this session the report’s authors will discuss their in-depth analysis of over 60,000 TikTok videos to reveal how the platform is reshaping UK political discourse.

​Using innovative collection and classification methods enabled by new AI technology, this report delves into what political content works best, exploring not only hot topics but also the key active messengers and the impact of different styles of videos.

​This event is an invaluable opportunity for professionals in political strategy, digital media, content creation, and academia to gain a comprehensive understanding of TikTok's unique and powerful role in the digital political landscape.

​If you'd like to join us virtually please sign up here: https://us06web.zoom.us/meeting/register/tZYscO6gpzooG9Mg3KzQgy0aMMzw-Uld36WV