TBC: Packaging & Pricing (P&P): Realise your monetisation potential
Join experienced go-to-market expert MG at IDEALondon for an intensive, practical workshop designed to give you actionable pricing and packaging strategies that drive revenue growth. In this no-fluff session, you'll walk away with concrete tools to implement immediately in your business.
What You'll Learn
In this focused 90-minute session, attendees will:
Master a proven 7-step process to establish and evolve your pricing and packaging strategy
Identify common P&P pitfalls that plague startups and discover how scale-ups unknowingly leave money on the table
Receive a comprehensive toolkit with practical P&P templates and frameworks to implement right away
Why Attend?
Pricing is the most powerful growth lever available to B2B companies, yet it's often the most neglected. The right pricing strategy can dramatically improve your unit economics, reduce sales friction, and accelerate growth. The wrong approach can silently sabotage otherwise excellent products.
This workshop cuts through theory to deliver battle-tested strategies from someone who has helped dozens of B2B tech companies optimise their pricing models.
*While primarily geared toward B2B companies, B2C businesses will also benefit from the fundamental pricing principles covered in this session.
About the Speaker
MG brings over two decades of software go-to-market expertise, having advised B2B startups and scale-ups across Silicon Valley and Europe. As the former Managing Director of a specialised pricing consultancy, he worked directly with tech founders to craft and implement effective P&P strategies.
A published author of multiple books on pricing strategy, MG is a sought-after keynote speaker at industry pricing events and brings a wealth of practical knowledge to this session.
About IDEALondon
IDEALondon is where ambitious founders build momentum. Founded and backed by UCL Engineering and operated by WilbeLAB, we offer flexible workspace, hands-on support, and access to a thriving deep tech and digital innovation community in the heart of Shoreditch.
Learn more about our space and community: https://www.idealondon.co.uk
Note: These events are for IDEALondon members, with limited spots for non-members (1 person per external company).