Packaging & Pricing (P&P): Unlock Your Monetisation Potential

​Join us at IDEALondon for the first session of our new Founder Workshop Series. In this session, we’re diving deep into the pricing strategies that separate the fastest-growing teams from the rest.

​MG brings over two decades of software go-to-market expertise, having advised B2B startups and scale-ups across Silicon Valley and Europe. As the former Managing Director of a specialised pricing consultancy, he worked directly with tech founders to craft and implement effective P&P strategies.

​What to expect?

• ​Master a proven 7-step process to establish and evolve your pricing and packaging strategy

• ​Identify common P&P pitfalls that plague startups and discover how scale-ups unknowingly leave money on the table

• ​Receive a comprehensive toolkit with practical P&P templates and frameworks to implement right away

​About MG
Founder of MG Pricing. Co-founded Cuvama. 20+ years in go-to-market. A published author of multiple books on pricing strategy, MG is a sought-after keynote speaker at industry pricing events and brings a wealth of practical knowledge to this session.

​About IDEALondon
This event is hosted by IDEALondon – a workspace for early teams and operators in science and tech. Founded by UCL Engineering and managed by WilbeLAB, they're home to London’s most ambitious builders.

​Learn more about their community, event space, and memberships.