

Is Your AI story really a media hook?
Remember when every headline was about how much energy AI was using? That moment has passed.
Reporters have been flooded with AI pitches, and many are experiencing fatigue. Meanwhile, audiences who already have a gist of the problem view “AI consumes a lot of power” stories as old news.
But the conversation isn’t over. It’s just evolving.
We’re seeing a smaller, more engaged group of journalists who are eager to write about what’s next. Where’s the real innovation? Who’s doing something different?
Join us for an invite-only webinar where we’ll unpack what we’re hearing from reporters what’s working for our clients, and how to stay ahead of the curve. You’ll hear:
A live fireside discussion on AI x Energy coverage with Newsweek’s environment & sustainability editor Jeff Young
Candid feedback on AI x Energy pitches, gathered from other journalists
Themes and angles that are still resonating with top-tier media
How to craft authentic, differentiated energy innovation stories
Whether you're leading comms, driving thought leadership, or supporting execs in this space, this session will help you tell smarter, differentiated stories that break through.
About Antenna Group
This event is hosted by Antenna Group, a global marketing and communications agency that partners with Fully Conscious brands — those with the courage to lead transformative change across Climate & Energy, Real Estate, Health, and beyond. Our clients include visionary corporations, startups, investors, and nonprofits who recognise that meaningful impact requires more than awareness; it demands bold action.