GUIDE Learning Pass Live Session - Business Models with their Preferred Business Entities
Exclusive Live Preview: Business Models with their Preferred Business Entities
Your business model determines how you create, deliver, and capture value—but it also influences how your venture should be legally structured. This session helps founders explore how different business models (e.g. SaaS, marketplace, consulting, manufacturing, nonprofit, content creation) align with optimal business entities. You will examine examples across industries and regions to understand which legal structures support growth, funding, and compliance best—ensuring that their company is not just viable, but scalable and investor-ready.
Join us for an exclusive 60-minute online live session of our lesson on Business Models and Their Preferred Business Entities.
We’ll explore how your business model influences the legal structure you choose—and how aligning the two can improve scalability, compliance, and investor appeal. This session is presented in partnership with Altomate, a digital corporate services platform that helps founders streamline incorporation and compliance, and supported by ASBHive, as part of our shared commitment to equipping founders and emerging business leaders with the practical tools to build investor-ready ventures.
📌 Why This Matters for Your Business:
🔴 You might be scaling the wrong way. Is your business model aligned with a structure that supports growth?
🔴 Legal structure confusion can block funding and partnerships.
🔴 Your business model and legal entity might be mismatched—impacting how you hire, raise capital, or expand.
📌 What You’ll Learn in This Exclusive Preview:
⚫ How your business model impacts the ideal legal structure—from SaaS to service-based to nonprofit.
⚫ Real-world examples of scalable business models and their aligned legal entities.
⚫ Key legal and operational risks to avoid when choosing your structure.
📌 Who Should Join?
✅ Venture businesses & early-stage startups looking to scale sustainably.
✅ SMEs facing stagnant sales growth and struggling with customer retention.
✅ Founders, sales leaders & marketing teams who need a smarter approach to revenue generation.
📌 Refund Policy
All ticket purchases are final. As this is a live digital session with limited slots, no refunds will be issued for cancellations or no-shows. Please ensure your availability before registering.
👤 Instructor Profile
Neil Cheong | Managing Director, GUIDE and Lead Instructor, GUIDE Learning Pass
Neil is a seasoned startup operator who transitioned into entrepreneurial development programmes, venture education, and community building—accumulating nearly 10 years of experience supporting entrepreneurship growth and bridging operational knowledge and network gaps across Southeast Asia. As the Founding Managing Director of GUIDE, he oversees learning experience design and materials development across all venture programmes and ecosystem initiatives led by GUIDE and its partners.
Neil has served as a mentor and judge for several innovation programmes, including Malaysia’s sovereign wealth fund initiative—the Khazanah Innovation Impact Challenge—for which he led the design of the inaugural programme in 2021. He is also the founder of a regionally based venture studio and one of the creators of the Chief of Staff School. Previously, Neil founded a boutique digital marketing agency and held turnaround leadership roles in two local startups before joining the global entrepreneurial network Endeavor, and subsequently establishing GUIDE.
Woo Kah Yan | Associate Director, Altomate
Kah Yan is a qualified accountant with close to 10 years of experience in external audit and advisory. She began her career at Chew and Associates and later advanced to Audit Manager at Baker Tilly Malaysia, leading audit engagements across industries like manufacturing, hospitality, and media.
In 2025, she joined Altomate as an Associate Director, where she now drives strategic planning, client advisory, and complex engagement management.
She is a member of the Malaysian Institute of Accountants (MIA) and the Association of Chartered Certified Accountants (ACCA), and holds a Bachelor's Degree and Diploma in Accounting from University College Tunku Abdul Rahman.
🤝 In Partnership with Altomate
Altomate is a digital corporate services platform that helps founders and business owners set up, run, and scale their companies with confidence. From incorporation to compliance, Altomate automates critical back-office operations and making it easier for entrepreneurs to focus on growth. With a team of qualified professionals and intuitive tools, Altomate simplifies the complex, so you can build boldly.
🏛️ About GUIDE
GUIDE is an independent venture support and development entity affiliated with Gobi Partners, focused on designing and delivering impactful capacity-building programs for startups and innovation ecosystems across Asia. Known for its proprietary curriculum, methodology and nurturing approach, GUIDE specializes in venture education, founder training, and capital access strategies.
Through curated bootcamps, investment readiness labs, and regional exposure platforms, GUIDE connects early-stage talent with growth-stage opportunities. Backed by a diverse network across venture capital, innovation, economic development, and impact sectors, GUIDE collaborates with institutional clients, including intergovernmental bodies, government agencies, universities, and investment firms.
At its core, GUIDE believes in the power of development, collaboration, and transformation—driven by shared knowledge and a commitment to strengthening Asia’s innovation and entrepreneurial landscape.
Venture with less risk by leveraging our entrepreneurial network and hands-on insight. Explore all programs → guide.works