Agile Customer Research That Drives Revenue

​Here is a statement that 93% of B2B growth professionals agree with:

"Understanding your market and buyers is the most important piece of the growth equation."

If that's the case, then why don't most companies have a formal, always-on process of sourcing customer insight?

​If you've ever tried to source customer insight and intelligence as a B2B marketing or sales leader, you'll know that it's a challenge to:
1. find the right methods and channels to research
2. always have up-to-date insight on your ideal customers

The only thing harder is to use this insight and convert it into faster sales cycles, higher close rates and higher prices.

​Without a clear method to constantly source intelligence and insight that drives revenue, you're left with the whimsy feeling of relying on anecdotal, distant memories from sales conversations...

Relax. We've got your back.

In our upcoming workshop, you can learn a method that combines:
- the scalability and quantitative strength of surveys
- the depth provided by qualitative personal interviews
- the attraction of interactive content

​...but that's not all. This process also leads into segmenting, targeting and account-activating motions using webinars and micro-conversations.

The stuff that immediately impacts revenue.

​Join us for the fun workshop - as you're used to seeing in Electric B2B workshops, we're giving you our step-by-step processes, real examples and real numbers from our experience with our clients and our own marketing operations.