Researching Change in the Creator Economy
Overview
The ‘Creator Economy’ is a term we use to describe a wide range of new independent artists, content producers, and entrepreneurs. These people are playing an increasingly important role in our economy and in the lives of consumers around the world.
From new indie musicians to the likes of Mr. Beast, creators and creator-led businesses are as diverse as they come, and are bringing new challenges and opportunities to the businesses trying to serve them. That includes social platforms, creator tooling, and much more.
So, what do researchers need to know about creators, and how is this space going to change over the coming years? Join us at Instagram’s east coast office to learn from seasoned researchers working across the companies that power the creator economy.
Schedule
12:30pm - 1pm: Doors Open
1pm - 1:10pm: Welcome with Katie McLean (Head of Creators Research at Instagram)
1:10pm - 1:40pm: Community Members as Creators with Laura Rivera (Head of User Research at Peloton Interactive)
1:40pm - 2:10pm: Coming Soon
2:10pm - 2:40pm: Identifying Changes in the Creator Market with Amy Garczynski (Sr. Staff User Experience Researcher at Instagram)
2:40pm - 3:40pm: Break and Optional Breakout Sessions
3:40pm - 4:10pm: Dismantling Power Dynamics in Creator Research with Amy Wang (UX Research Manager at Etsy)
4:10pm - 4:55pm: Researching Creators in Virtual Worlds with Lauren Cheatham (Principal Quantitative Researcher at Roblox), Merve Azak (Sr. Research Manager, Reality Labs at Meta Horizon) and Ben Carroll (Creator Research Lead at Instagram)
4:55pm - 5pm: Wrap Up
About Instagram Research
Instagram’s mission is to inspire creativity that brings people together. Our company values are people first, simplicity, and craft.
At Instagram research, we advocate for people through high-quality, empathy-driven research to shape product experiences and business decisions. We have four key principles that drive everything we do: (1) Deeply understand people, (2) Ask the ‘why’ behind the ‘what’, (3) Uphold quality & rigor, and (4) Drive impact from insights.