​Up next in our community coffee chat series—featuring a special guest speaker!

​​John Gusiff - CXO, Managing Partner at Customer Centric Solutions LLC

​​Topic: Map the Mind: Behavioral Journey Mapping

​Behavioral journey mapping helps deepen your understanding of customer behavior, uncovering unmet needs and psychological barriers to inform more innovative product and service design. Help you understand what drives action - and inaction - at every step of the customer journey.

​What you'll learn:

• ​The Make It Toolkit for Behavioral Design: 
  Making the Design Sprint process more human-centered by integrating the makeit toolkit into it.
  

• ​The Five Laws of Behavior
  The Five Laws of Behavior B=f(P,E), B=f(S1,S2), A->B->C, B=MAP, and B=f(I,E) to inform behavioral design.
  

• ​Behavioral Journey Map vs. Traditional Journey Map
  The core differences between a behavioral journey map and a traditional journey map (focus, design objective, etc.).
  

• ​Core Components of a Behavioral Journey Map
  The core components to a behavioral journey map (prompts, behavior, consequences, barriers, and opportunity points).
  

• ​Opportunity Points informed by Behavioral Barriers
  Uncover different design intervention opportunities (antecedent, behavioral, consequential) across the journey.

​​Event details

​🗓️ Thursday, July 10
🕔 5 PM (CEST) │ 11 AM (ET) │ 8 AM (PT) │​​ Time zone converter

​​About the guest speaker

​John Gusiff is Managing Partner at Customer Centric Solutions LLC.

​John is dedicated to enhancing customer experiences through human-centered design and design thinking methodologies.

​By combining customer jobs-to-be-done research with the design sprint process and the principles of applied behavioral science, he works with his clients to create easier, more effective, and enjoyable customer experiences. That helps people make progress in their lives (accomplish their jobs-to-be-done).

​His clients have included American Honda, Canada Goose, Citibank, ecobee, G Adventures, Gympass, Humana, Porch, lululemon, Royal Ambulance, Shaklee, and TransAlta.