​​​Book club #5 - Rare Breed

​Author: Sunny Bonnell,

​An American leadership and brand expert, wordsmith, and motivational speaker. She is also the CEO & Chief Visionary of Motto, one of the leading branding companies in the country.

​Sunny has been called a “visionary thinker with a rare breed of talent.” As a leadership and strategic brand advisor for CXO leaders, Sunny aims to dismantle business-as-usual, think around corners, challenge convention, and break what needs to be broken.

​Under Sunny's guidance, Motto’s award-winning work has disrupted every category imaginable for brands such as Microsoft, Google, Hershey’s, the NFL, Twentieth Century Fox; And her work has been featured in Forbes, The Verge, ESPN, Fast Company, Entrepreneur, and hundreds more publications. She is also a member of Rolling Stone Culture Council.

​Sunny is the co-author of Rare Breed,

​A Guide to Success for the Defiant, Dangerous and Different (HarperCollins).

​The book’s thesis is that rebellious, audacious, obsessed, weird, and emotional are traits that should get you fired

​Rare Breed is a virtue for success in a world mired with lookalikes, bs artists, and best practicing practitioners.

​At the heart of Rare Breed is an unorthodox business book that focuses on seven so-called “vices” that society deems unconventional and counterintuitive to success. Sunny and Ashleigh reframe them as virtues to be celebrated.

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​Now that you know who Sunny is,

​All you need to do is to read her book before the 20th of April, 12pm EST and join our 5th book club edition live WITH HER!

​Yes! she's going to be there and it's going to be wild.

​Guidelines:

​- You don't have to read the whole book in order to be there
- Please do some prep-work before joining
- Check some online summaries, watch youtube videos, read a resume, listen to the audiobook
- Read at least one chapter and share what you learned from that

​​​Don't forget to share this event with a passionate creative reader that you know!

​​​See you in the book club ~