Rapid AI-Powered Journey Mapping: Experiences and Content
This will give you a low-tech overview of how the commonly available AI technologies work, and how they can be strategically applied in your design workflows. Whether you're designing UI, product, or content experiences, we’ll look at how to make the most of the technology as well as how different types are limited.
Specifically, we’ll provide practical and immediately applicable techniques that show you how to leverage AI (Specifically ChatGPT) to craft interactive persona simulations and rich journey maps that will improve your designs, even from incomplete data. Or if you're blessed with good research, it provides a way to create more and richer journey maps than you'd ever have time for otherwise.
💡 These techniques work for any channel or omnichannel, and even if you have only the free versions of ChatGPT and UXPressia, you can try these techniques yourself.
📄 In this 90-minute session you will learn how to:
Get productive with AI in common UX and content design workflows
Understand the inherent limitations in current AI tech that you need to be aware of
Create more and higher quality maps and personas
🎤 About the speaker
Noz Urbina is one of the few industry professionals who has been working in what we now call "multichannel" and "omnichannel" content design and strategy for over two decades. In that time, he has become a globally recognised leader in the field of content and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually-relevant content experiences in any environment. Noz is co-founder and Programme Director of the OmnichannelX Conference and Podcast. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Master's Programme in Content Strategy at the University of Applied Sciences of Graz, Austria.
Noz's company, Urbina Consulting, works with the world’s largest organisations and most complex content challenges, but his mission is to help all brands be able to have relationships with people, the way that people have with each other. Past clients have included Johnson & Johnson, Eli Lilly, Roche, and Sanofi Pharmaceuticals; Microsoft; Mastercard; Barclays Bank; Abbott Laboratories; RobbieWilliams.com; and hundreds more.
About organizers
UXPressia is an all-in-one cloud solution for understanding customer, user, and buyer experience, engaging teams, and driving successful digital transformation. Visualize your customers' journeys, create personas and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate in real time. Export designer-quality maps and personas and present them right from your browser online.
🎥 The event is going to be recorded.