Product Friction: Not Always a Drag
Hot take 🔥
Product friction gets a bad rep, but when implemented well, can slingshot users further down the funnel - and boost engagement, reduce churn, and accelerate conversion & expansion.
When introduced in the right context, friction within the product can:
⏭️ Direct users to the next step in their onboarding
🎉 Delight users and invoke high brand recall
🪑 Invoke the IKEA effect and make users strong advocates
🏆 Nudge users to monetization & expansion pathways.
Tune into our conversation with Ramli John as we talk about why friction during onboarding can sometimes be... a good thing.
How can friction add value to the user onboarding experience, with examples
Spotting desirable friction steps vs. undesirable - qualitatively & using telemetry
Common mistakes PLG companies make while designing the onboarding journey
Leveraging user friction to drive revenue - with in-app nudges, sales-assist workflows
MEET THE SPEAKER
Ramli John is the Content Director at Appcues, author of "Product-Led Onboarding”, and the Founder of Marketing Powerups - a weekly show and newsletter for marketers looking to level up their marketing and career.
Beyond his job role, Ramli mentors for product adoption, lifecycle marketing, and user onboarding.