Product Friction: Not Always a Drag

Hosted by Toplyne & Rahul from Toplyne ツ

Zoom

Registration

Registration Closed

This event is not currently taking registrations. You may contact the host or subscribe to receive updates.

About Event

Hot take 🔥

Product friction gets a bad rep, but when implemented well, can slingshot users further down the funnel - and boost engagement, reduce churn, and accelerate conversion & expansion.

When introduced in the right context, friction within the product can:

⏭️ Direct users to the next step in their onboarding

🎉 Delight users and invoke high brand recall

🪑 Invoke the IKEA effect and make users strong advocates

🏆 Nudge users to monetization & expansion pathways.

Tune into our conversation with Ramli John as we talk about why friction during onboarding can sometimes be... a good thing.

KEY THEMES

How can friction add value to the user onboarding experience, with examples
Spotting desirable friction steps vs. undesirable - qualitatively & using telemetry
Common mistakes PLG companies make while designing the onboarding journey
Leveraging user friction to drive revenue - with in-app nudges, sales-assist workflows

MEET THE SPEAKER

Ramli John is the Content Director at Appcues, author of "Product-Led Onboarding”, and the Founder of Marketing Powerups - a weekly show and newsletter for marketers looking to level up their marketing and career.

Beyond his job role, Ramli mentors for product adoption, lifecycle marketing, and user onboarding.