Career Branding for Mid Career Professionals
If you are a mid-career professional, you already know the importance of an effective personal brand.
Whether you are intentionally working on your brand or not, you already have a personal brand that people around you already associate with you. Your brand is telling people things about you - and not necessarily things that would make you proud.
There is a lot of advice on personal branding - however, most of it conflates personal branding with online presence.
There is a lot of advice on optimising your Linkedin profile, and getting more followers on Twitter - but social media presence is only one channel of communicating your personal brand.
In this workshop, I would like to share an alternate and more intuitive approach to Personal Branding. We will cover
* What personal branding is and why it is important for your career
* The essential elements of an effective personal brand
* A high-level overview of how to craft, communicate and consolidate your personal brand.
This workshop will be 75 minutes long, with 30 minutes of presentation, a breakout session to help you capture and integrate key insights, and a full group Q&A session