


Workshop: Mastering Contextual Leadership: The Art of Playing Multiple Personas
About the Workshop:
Entrepreneurial success is no longer defined solely by vision or hustle—it is increasingly shaped by the entrepreneur’s ability to adapt behavior to changing contexts. This workshop, “Mastering Contextual Leadership: The Art of Playing Multiple Personas,” introduces a unique four-persona framework that equips aspiring entrepreneurs with the behavioral agility needed to lead effectively. Drawing parallels from top global sports personalities and business scenarios, the session will help participants recognize and switch between leadership personas: Predictably Predictable, Predictably Unpredictable, Unpredictably Predictable, and Unpredictably Unpredictable.
The workshop blends storytelling, real-world examples, and interactive activities to help young entrepreneurs understand when to be steady like Roger Federer, strategic like MS Dhoni, mysterious like Messi, or disruptive like Ben Stokes. It encourages participants to “win the context” rather than chase big wins alone, much like gaining yardage in American football. The outcome is an actionable mindset shift that makes leadership situational, intentional, and impactful.
About Sivaram :
Sivaram Kuppachi is the CEO and Quarterback of Zamstars, a business growth consulting firm. With about three decades of experience in leading sales, marketing, and entrepreneurship initiatives, he brings a grounded yet unconventional perspective to leadership. His workshops are known for being relatable, high-energy, and full of real-world wisdom blended with quirky analogies.