Marketing Analytics (The GTM Circle)

​A candid peer exchange on cutting through metrics chaos to find what actually drives growth. Join fellow marketing leaders where we'll share battle-tested approaches that separate signal from noise.

​We'll discuss:

• ​Death of the vanity metric: Which numbers actually predict revenue

• ​Attribution in the cookieless era: New models that work

• ​The marketing metrics C-suite actually cares about (or at least they should!)

• ​Connecting customer journeys to quantifiable business impact