Turning Your Passion Into a Successful Newsletter Business

​With over half a million subscribers to his daily newsletter Axios Sports, Kendall Baker is a go-to source for sports information.

He started writing a daily newsletter called Sports Internet in 2017, which Axios acquired in 2019.

Before writing his daily newsletter, Kendall was a Columnist at Bleacher Report, worked in Production at ESPN, and was the Head of Content for The Hustle. In his time at these companies, he found that his passion for sports and creating could be turned into a successful business.

In this Zoom call, Kendall will break down the skills needed to create a newsletter, what makes a newsletter stand out, and how to grow your audience.

Agenda

​Kendall and Alfonso will do a deep dive into:

• ​The research, curating, writing, and editing process: How does Kendall’s curating process happen? How does he reliably produce high-quality, engaging content?

• ​Picking what to write about: How does Kendall decide what’s worth writing about in the daily newsletter? How does he determine what to cut out?

• ​Growth & content strategy: What would Kendall do if he was just getting started today building his audience?  What social media channels would he invest time in? How does Kendall think about his overall distribution strategy?

• ​Metrics & Success: Which metrics did Kendall monitor to gauge interest? Which metrics are not helpful to understand an audience? What does success look like?

​Afterward, we’ll do a Q&A with the group where Kendall can answer any questions that come up.

​As always, bring some coffee and a notebook.