CONNECTS: Science vs. Art in Pricing and Revenue

​Presenter: Laura Forth, Go Further, LLC

​*This seminar is recommended for anyone participating in the McGinnis Venture Competition.

​This seminar is recommended for anyone participating in the McGinnis Venture Competition. The science of pricing involves systematic analysis, data-driven methodologies and profit-maximizing techniques. The art of pricing encompasses the intuitive, creative and strategic aspects of setting prices. Every good revenue model requires a bit of both.

This workshop blends the 'science' of market-proven best practices with the 'art' of creative strategies, helping entrepreneurs build a confident revenue model.