​Presented by: Bruna Martins (Head of Global Partner Business)

​​Overall agenda for our Webinar:

​​Why use WhatsApp for Marketing and Sales?

• ​​An average consumer opens WhatsApp 23-25 times daily

• ​​There are 487 million WhatsApp users in India, and 2 billion strong across the globe

• ​​Generate 200-300 leads on a daily basis

• ​​55% of consumers feel more connected to a brand using messaging apps for communication

• ​​See 45-50% CTR on campaigns

• ​​38% only purchase after a chat with a business

• ​​Those who chat spend 60% more per purchase than those who don't

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End of the day, WhatsApp boosts RETENTION – which is 5-25 times cheaper than acquisition!

​​What is CTWA (Click-to-WhatsApp-Ads)?

​​Click-to-WhatsApp ads are similar to Facebook & Instagram ads that you see with the ‘send message’ button.

But instead of taking a consumer to the messaging section of the platform, these ads open a conversion on WhatsApp.

​​How to measure Campaign Success with these Ads?

​With this API, businesses can automate key processes, track usage statistics, and receive real-time updates on lead conversion statuses.

How to measure them?

​How to operationalise them for your brand?

​And more such questions shall be answered...

​Tune in and find out with us!

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