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Marketing across borders

 
 
Zoom
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About Event

You can’t copy and paste a marketing playbook when expanding into a new market. But you also don’t need to completely reinvent the wheel. It’s all about finding the balance between a global approach and speaking to your audience at a local level. 

Monica Austin’s career has spanned globally renowned brands like Meta, Calm, Netflix and now Linktree. Monica will share her advice for running marketing teams and campaigns across borders. In this virtual session we’ll cover:

  • The data to look at when entering a new market

  • How to speak and act like a local brand

  • Figuring out a flexible operating model for a global marketing team

About Monica
Monica Austin, Chief Marketing Officer at Linktree, is a renowned industry leader with nearly two decades of marketing experience at the world’s most disruptive and recognisable tech and entertainment brands. 

Monica joined Linktree from Calm, the #1 mindfulness app globally, where she was the Global Head of Marketing leading their exponential growth during the pandemic. Prior to Calm, Monica led global creative marketing for original series at Netflix and also spent time at Facebook leading strategic entertainment partnerships at Facebook. 

Monica lives in Oahu, Hawaii with her wife and two young children. 

About Linktree
Linktree is the world’s leading link-in-bio platform.