Marketing Mixology by BLOCK71: Start Owning Your Audience
Marketing Mixology by BLOCK71: Start Owning Your Audience!🎯
Unpacking the most important factor of newsletter success: not ending up in the spam folder
In partnership: Antler, BLOCK71 & The Runway Ventures
While open and click rates are standard metrics to measure newsletter success, there’s a more important metric that must be taken care of before content gymnastics come in: Deliverability. In this 3rd edition of Marketing Mixology, we speak with CRM experts to learn more about these factors and how founders can quickly set their newsletters up for success. 💡🌟
Meet Our Expert Speakers 🤩💫
Admond Lee, Founder, The Runway Ventures
Admond is currently the founder of The Runway Ventures, a weekly newsletter dedicated to helping aspiring founders learn from the failures of startups to become the top 1% in their field. Admond's career began in data science, where he contributed to solving business problems across SMEs, MNCs, and startups. After three years in the field, he ventured into entrepreneurship, building two startups—one that failed and another that was successfully acquired.
Driven by the belief that mistakes are the best teachers, Admond launched The Runway Ventures to share actionable insights and lessons from real-life startup failures. His goal is to equip founders with the knowledge they need to avoid common pitfalls and achieve lasting success in their ventures. Through his newsletter, Admond dissects failed startup stories, highlighting key mistakes and offering practical tips to help others thrive in the competitive world of startups.
Jarrett Wong, MarTech Lead, Sephora SEA
Jarrett has extensive experience in CRM, customer engagement and marketing technology. He enjoys code switching between topics ranging from software coding to consumer behavioural programming. One of his major accomplishments is executing a successful digital transformation, while elevating customer engagement through hyper-personalisation.
Joshua Tan, Head of CRM, ExpressVPN
With over a decade of experience in CRM and growth marketing across both startups and corporate environments, Joshua is passionate about enhancing brand-to-people engagement through technology, data, and a customer-first approach to problem-solving.
Judson Teo, Group Head of Marketing, BLOCK71
Judson is an industry agnostic marketer with over 15 years of experience across media, tourism, consumer staples and consumer technology. He currently leads the marketing strategy of BLOCK71 and assists portfolio startups with their marketing issues. Before this, Judson was the Head of Marketing (New Verticals) at foodpanda and Assistant Director of Consumer Engagement with FairPrice Group.
Judson is known for marketing experimentations in business white spaces, and has special interests in consumer loyalty and retention. He has a Master of Arts in Korean Studies from Yonsei University, and was named Marketing Leader of the Year at the 2023 Marketing Excellence Awards Singapore.
Who Should Attend? 🚀
This workshop is perfect for you if you are:
A startup founder struggling to get your emails noticed 📧
A marketer tired of seeing your open rates plummet 📉
Anyone in the startup ecosystem curious about the secret sauce to email success ✨
House Rules ✅
Latecomers arriving after 6.15pm will not be admitted to minimize disruption
No walk-ins will be allowed
No registration confirmation, no entry to the event
Register Now 🚀 to unlock the secrets to boosting your email deliverability and skyrocket your inbox placement 📈.
About Marketing Mixology
Marketing Mixology by BLOCK71 is a quarterly workshop series designed to empower startup founders by providing practical solutions to their marketing challenges. Each workshop features a dynamic lineup of industry experts who share actionable insights and strategies. With a semi-fixed format, our workshops ensure fresh perspectives with a rotating roster of accomplished individuals from diverse backgrounds. Join us as we decode the complexities of marketing and help you navigate your startup's path to success.