Content Marketing Budgets: Where, Why, and How Teams Are Investing in Content in 2024
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Content marketing is dead.
AI is taking our jobs.
And investing in a long-term SEO play? IN THIS ECONOMY!?
At least that’s what you’d think if you spend enough time on Twitter…
But what do the people actually paying for content and hiring writers think?
Are things really that bleak for us content marketers?
Has AI changed the way companies are thinking about content and SEO?
And what can we all do to stand out in job applications and freelance pitches (and future-proof our careers)?
Luckily, Tyler is being joined for a live roundtable discussion by a dream team of content marketers who’ll be able to help cut through the noise and give us real answers to these burning questions.
Joining us for this one are:
George Nguyen, Director of SEO Editorial at Wix (and the former Associate Editor of Search Engine Land)
Ali Wert, Senior Director of Content Strategy at Appfire
Deb Mukherjee, Head of Marketing at Numeral and Fractional CMO
Join Tyler, George, Ali, and Deb to find out:
How does content marketing fit in as part of the overall marketing budget in 2023 (and how has this changed)?
How do the biggest companies evaluate the effectiveness of their content marketing spend?
How is a typical content strategy broken down – and how much is put towards content, link building, editing, etc.?
Has AI affected how you’re approaching your content strategy – and how much budget you’re allocating to content?
And much more!
Register now to secure your spot in this live roundtable discussion and get a peak behind the curtain at how some of the biggest businesses are thinking about content marketing today.
P.s. Can't join us live for this one? Hit 'Register' and we'll send you the recording of this one so you don't miss it :)
About our guests
George creates and edits content about SEO for Wix so that people can educate themselves and improve their organic visibility. He also runs the most diverse SEO publication in the industry.
Ali is an award-winning marketing leader passionate about building loyal audiences and driving measurable results through strategic, content-driven marketing. She’s the winner of CMA's Project of the Year and Best Content Marketing Program.
Deb is a SaaS marketing leader with 7+ years of experience working with 35+ orgs across the globe. At his present gig, I'm building the growth function from scratch at Numeral, the #1 solution to manage sales tax for ecom sales tax compliance.