On The Grid: Scaling your Business through Storytelling
Join us for On The Grid: Scaling Your Business Through Storytelling with guest speaker Eric Jones. In this interactive founder conversation, we’ll dive into how founders can harness the power of storytelling to build community, create trust, and drive growth.
Through real-life examples and actionable insights, our guest speaker will share:
⚡ How your founder journey can shape a loyal audience
⚡ Why people are buying into you before they buy your product
⚡ The role of authenticity in brand storytelling
and more!
Come ready to listen, learn, ask questions, and leave with a clear roadmap for packaging, presenting, and promoting your story.
About Eric Jones
Eric “Doctor Dapper” Jones is a visionary entrepreneur, cultural curator, and tech innovator shaping the future of hospitality, human connection, and community impact.
As the founder of The Outlet LA, Eric has built one of Los Angeles’ premier upscale event curation and hospitality consulting firms, redefining nightlife and social experiences. Expanding his influence into the tech space, he acquired the event discovery platform ETA and launched Outlet Tech, where he is developing multiple AI-driven applications and SaaS products aimed at enhancing hospitality and human connection.
Beyond tech and nightlife, Eric is a dedicated brand strategist and consultant, working closely with nonprofits and private organizations to drive meaningful community impact. His journey is deeply personal—having lost his grandmother, father, and mother before graduating college, he transformed adversity into a relentless drive for innovation, entrepreneurship, and cultural elevation.
About Grid110
Grid110 is an economic and community development nonprofit dedicated to creating clearer pathways to success for early-stage entrepreneurs in Los Angeles. Their mission is to foster the most thriving, inviting & inclusive community for entrepreneurs by making the entrepreneurial path more equitable, inclusive, and accessible. Through their no-cost, no-equity accelerator programs, Grid110 provides founders with a growing community of fellow entrepreneurs, expert mentorship, and crucial resources. It has supported 300+ companies that have raised more than $123 million since its creation in 2015. Ninety-four percent of companies supported by Grid110 are led by women and entrepreneurs of color.