🎙 INTERVIEW: Lessons from Self-Publishing 11+ Books & Writing About Culture with Alda Sigmundsdóttir
​** This is a LIVE interview with author Alda Sigmundsdóttir about the craft of writing and reality of building a writing career. Attendees will be sent a recording after the interview. **
​What does it take to self-publish successfully? What lessons can we learn from writers who have published on their own terms?
​Alda Sigmundsdóttir is a writer, journalist, and independent publisher who has built a thriving career outside the traditional publishing model. She began by blogging about Iceland (The Iceland Weather Report), discovering firsthand the power of digital platforms to connect directly with readers. Today, she continues to engage a global audience through her Substack Letter from Iceland and her independently published books.
​Join us for a conversation with Alda as we explore the power of indie publishing and the creative freedom that comes with taking control of your work.
​We’ll also discuss:
​The nuance of writing about culture, land, folktales, and history
​How she runs her independent press, Little Books Publishing
​Her early experiments with self-publishing and how they led to unexpected success
​How to sustain engagement and grow a loyal readership over time
​Lessons learned from years of navigating both traditional and indie publishing
​Practical strategies for launching and marketing a self-published book
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​About Alda SigmundsdĂłttirÂ
​Alda SigmundsdĂłttir is a writer, speaker and course creator. She runs her own independent press, Little Books Publishing, based in ReykjavĂk, Iceland.
​Alda is the author of ten books that each explores an aspect of Icelandic culture or society, and one memoir, Daughter. She is active on social media, and may be found on Facebook and Instagram. Alda writes two newsletters on Substack, Letter from Iceland and the recovery salon. More about Alda here.
​Your London Writers' Salon Hosts:
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​Parul Bavishi and Matt Trinetti are the co-founders of the London Writers' Salon, creators of the webby-nominated Writers' Hour daily writing sessions, and hosts of the London Writers' Salon podcast.
​Parul Bavishi has been an editor for over a decade. In addition to running LWS she helps thriller, YA and non-fiction writers level up their craft and get published. She writes and edits for the Story Grid. She has worked as an editor and literary scout at Random House, Quercus & Eccles Fisher. She analyses TV hit shows (Killing Eve, Ozark, Game of Thrones) on the Story Grid Showrunners Podcast.
​Matt Trinetti is a writer, publisher, TEDx speaker, and facilitator. In addition to running LWS, Matt designs programs to help unfulfilled professionals pursue creative work, start businesses, and reinvent their careers. Matt's work has appeared in Quartz, Observer, Creative Mornings, and on his blog GiveLiveExplore.
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