Startup Series: Creators and Podcast Advertising Partners
Are you a startup or brand curious about entering the world of podcast advertising? If so, join us for our 10-part series where we'll demystify the journey and equip you with the knowledge and strategies to succeed in the podcast advertising landscape.
In this session, we'll explore:
Where to find podcast hosts, different approaches, and the pros and cons of each.
Understanding which hosts are effective and why.
Various metrics you should understand to recognize a great host.
How to engage with hosts and implement campaign best practices.
Tips to get started.
Our Expert Speakers Include:
Mike Botticello, Business Development, Original and Exclusive Partnerships at Ossa. Mike has extensive experience in content and creator development, with previous positions at major media and podcast companies such as Fox Sports, Complex Networks, Variety, and more.
Dane Cardiel, VP of Creator Partnerships at Gumball. A long-time podcast industry expert, Dane is committed to creators achieving success on their own terms. He is the VP of Creator Partnerships at Gumball, the Headgum-owned host-read ad marketplace, and the founder and publisher of Good Tape magazine. Dane was a founding member of Simplecast, where he led business development and creator partnerships (acquired by SiriusXM-Pandora in 2020).
Trent Anderson, Head of Publisher Partnerships at Podchaser. Trent works with podcast networks, media publishers, and podcast production agencies to enrich their podcast strategies with analytics and insights.
Michaela Phillips, Director of Operations, Sales and Brand Partnerships at Dear Media. Dear Media is the largest female marketplace in audio. Dear Media is building the podcast incubator of the future through a 360-degree business model, providing unparalleled support from concept to editorial, production, distribution, and commerce extensions.
Rita Bautista, CEO of Latina Podcasters Network. Rita, founded Latina Podcasters in 2019. This innovative network connects brands with the US Hispanic and Latinx audiences through podcasts. Her work has garnered recognition from major platforms and corporations, establishing her as a prominent figure in celebrating and amplifying Latinx culture.
Throughout this series, you can expect to gain a comprehensive understanding of podcast advertising, including:
Assessing the benefits of podcast advertising and determining if it's the right fit for your brand.
Identifying the right partners and strategies for purchasing podcast advertising.
Selecting the most suitable hosts and shows for collaboration.
Exploring various podcast ad formats and their effective utilization.
Measuring attribution and understanding the return on investment.
Creating media plans and strategies for short, mid, and long-term success.
Navigating the industry lingo and terms.
Integrating podcast advertising seamlessly into your overall marketing mix.
Addressing topics like brand safety, AI, creativity, and more.
Join this series to unlock your brand's potential in the dynamic world of podcast advertising. Whether you're a newcomer or seeking to enhance your strategy, our sessions are tailored to equip startups and brands with the knowledge and tools to thrive in this advertising landscape.
This series is hosted by Ossa, with special guests. Ossa is a podcast advertising and creator management platform on a mission to bring podcast advertising to brands and podcast creators of all sizes.