Earthbound Brief 01
Creativity is needed more than ever to face the climate crisis.
Join us in a series of ambitious and fulfilling workshops, bringing the best of the creative industry together around the only client that really matters - life on planet earth. Together we will take on the most urgent climate communications and design challenges right here in Los Angeles, one action-oriented brief at a time.
WHAT: An experimental series of workshops with the goal of finding brilliant, viable ideas around urgent climate issues, inspired by a group of creative minds filled with guilt on the back of corporate and advertising careers.
We’ve consulted with city experts, climate scientists, researchers, professors, and advertising professionals to create a robust strategic brief addressing a key climate communications challenge currently relevant to the city of Los Angeles.
Our first theme: The Green Bin
Chief Strategist: Agathe Guerrier, 180 US CEO
Expert advisers: LA Sanitation Department, LA Compost, Climate Change Prof. Joshua Goldstein at USC, Sustainability Prof. Victoria Charles at Santa Monica College, IPCC reviewer Dr. Rose Abramoff.
WHO: Anyone who is stirred to lend their expertise to climate challenges and doesn't know where to start. Including but not limited to: advertisers, marketers, designers, producers, art directors, writers, strategists, comms experts, creative directors, makers, artists, UX designers, systems thinkers.
WHERE: Playa Vista, CA - exact address to be shared after you RSVP.
Can't join IRL? Option to RSVP for virtual experience where we will send you all the info needed to spark your imagination & submit ideas on your own.
WHEN: Kick-off will take place on Tuesday, September 10th in conjunction with LA Climate Week.
Future dates: Idea Share + Critique to follow on Tuesday, September 24th.
By registering for this event, you agree to share your registration information with the LA Climate Week Organizers.