Building A/B Testing in Your CMS: A Deep Dive with Directus & PostHog

​A/B testing shouldn't need a PhD in statistics or endless dev cycles. It is a must-have for any web team, but it can be tricky to set-up.

​Recently, we built a native testing system in Directus using PostHog that lets our content teams run experiments without bugging engineering every time.

​The results on our latest experiment?

• ​Session time increased from 5 minutes to 11+ minutes

• ​Our bounce rate dropped from 30% to 13%

​What this session is all about

​Join us and our friends from PostHog to see:

• ​The actual implementation powering our directus.io site

• ​Live setup of A/B testing through the CMS

• ​The PostHog recommended approach to A/B testing

• ​Experiment ideas and metrics to focus on

​Bryant, growth engineer at Directus, will walk through the technical build including how content teams use it daily.

​Who's this for?

​This is for engineering leaders and developers who want to give their content teams testing superpowers without creating maintenance headaches.

​If you're tired of being the bottleneck for every A/B test request, this one's for you!