💸 50%-OFF Forever — Turning Company-Match Dollars into Endowments: A Salon with Lev Mass & Elliott Wallace💰
​💸 Salon with Lev Mass & Elliott Wallace: 50%-OFF Forever — Turning Company-Match Dollars into Endowments 💰
​🤔 What’s this about?
​Most employers leave millions in matching-gift dollars on the table while employees wish they could give more. Kradle2 flips the script: the nonprofit owns a life-insurance policy on the employee; the employee pays half the premium, and the company match quietly funds the rest—literally “50%-off philanthropy.”
​But it doesn’t stop there: this model also allows donors to fund policies using donor-advised funds, appreciated stock, or simple cash—giving multiple on-ramps for people across wealth levels to build permanent capital for the causes they care about. Advisors gain a tool to deepen long-term purpose conversations, unlock multi-generational giving strategies, and activate clients’ legacy visions—while nonprofits build durable endowments that will outlive us all.
​See how $50 a month can grow into a $100K endowment — quietly, automatically, and sustainably. (Learn more at Kradle2)
​🤓 Quick Reads — Warm-Up Links
​Kradle2 Donors — An easy-to-digest overview: how $100/month can bloom into a $100K gift through legacy insurance (kradle2.com)
​Kradle2 Non-Profits — How nonprofits can engage younger donors and build sustainable endowments (kradle2.com)
​Advisors in Philanthropy Webinar: Legacy Giving… — Kradle2’s model explained with flow enabling DAFs, stock gifts, and employee matching (advisorsinphilanthropy.org)
​Kradle2 LinkedIn Company Page — For social updates, team milestones, and company context (linkedin.com)
​Crux Capital – Lev Mass Speaker Profile — Highlights Lev’s venture background and nonprofit leadership (constellationr.com)
​Elliott Wallace – F6S Profile — Insight into his insurance innovation and technical background at Kradle2 (f6s.com)
​🎤 Meet your guides
​Lev Mass — Co-Founder & CEO, Kradle2
Serial entrepreneur & investor; previously steered deep-tech funds XSeed and Crux Capital.
Links: LinkedIn linkedin.com · Crux Capital bio cruxcap.com · ConstellationR speaker profile constellationr.com​Elliott Wallace — CTO & Chief Giving Officer, Kradle2
30-year insurance veteran; former exec at LexisNexis Risk Solutions; co-founded Kradle2.
Links: LinkedIn linkedin.com · FINRA BrokerCheck report files.brokercheck.finra.org · Kradle2 About-Us bio
​💬 What we’ll talk about
​“50%-Off” Mechanics – Why nonprofit-owned policies + payroll match create permanent capital.
​The Math – A live walkthrough of typical $50/mo → $100K scenarios.
​Behavioral Nudges – Why long-horizon legacy gifts often feel easier than cash today (HBR piece above).
​Risk & Compliance FAQs – Tax deductibility, ERISA lines, and insurer perspectives (IRS Pub 526).
​Scaling to a Billion – Kradle2’s plan to drive $1 B in new donations within five years, benchmarked to the B4SI Framework (b4si.net).
​🛠️ How the salon works
​Catalytic Spark (10 min) – Lev shares how one engineer turns $50/mo into a $100 k legacy.
​Interactive Walk-through (15 min) – Real numbers, live questions.
​Round-table Q&A (25 min) – CSR leads, benefits admins, and nonprofit CFOs probe the edge cases.
​Commit & Close (10 min) – Each participant names one action, one ally, one metric for follow-up.
​💡 Why you’ll love it
​Unlock idle match dollars instead of chasing bigger budgets (see Charity Navigator’s primer on employee matches). (charitynavigator.org)
​Democratize planned giving—no private-bank pedigree required (SSIR on endowments). (ssir.org)
​Strengthen nonprofit balance sheets with painless future dollars (NFF survey insights). (nff.org)
​Position HR + CSR as innovators who solved the “unused match” gap.
​📚 Additional Resources for Deep Dive
​Exploring Planned Giving: The Rise Of Life Insurance As A Charitable Tool – Overview of leveraging life insurance in planned giving strategies, including DAFs and multi-generational planning (orrgroup.com)
​The Role of Life Insurance in Charitable Giving (Bankers Life) – Explains tax benefits and estate implications of donating insurance policies (bankerslife.com)
​Donating Life Insurance to Charity: How It Works and Key Considerations – Practical guide on structuring and deducting policy gifts (accountinginsights.org)
​Matching Gifts: The Ultimate Guide for Nonprofits in 2025 – Overview of matching programs, eligible donors, and tactics to amplify revenue (recharity.ca)
​Best Practices for Multiplying Impact With Matching Gifts (YourCause) – Data-driven strategies and metrics for implementing effective match programs (yourcause.com)
​“Checking the Box: Top Matching Gifts Do’s & Don’ts for Smart Nonprofits” (Montana Nonprofit Association) – Tactical checklist for nonprofits to maximize employer giving potential (mtnonprofit.org)
​➡️ Next steps
​RSVP → Visit the RW Institute Upcoming Events page and select “50 %-OFF Forever”.
​Add to Calendar – The confirmation email includes an .ics file.
​Share this invite with HR, Benefits, or Payroll colleagues who manage matching-gift budgets.
​🌱 Final thought
​Half the premium, all the impact. Join us on July 15 to see how a modest monthly spend—already budgeted in your match program—can blossom into an endowment that keeps giving long after we’re gone.