​Everyone is thinking about AI, but no one knows how to implement it. As Hospitals are being pressed to do more with less, how can they leverage this technology? And what safeguards do we need to put in place to ensure ethical, compliant usage?

​Join Blake Madden in conversation with Ahava Leibtag, President of Aha Media Group, as they gaze into the near future of AI-driven healthcare marketing strategies. During the session, they’ll  share:

• ​Practical, tangible tactics healthcare marketers can use in their day to day;

• ​Techniques executives & managers alike can leverage to make AI helpful rather than harmful;

• ​How AI in content marketing affects the entire patient-facing continuum – beyond just acquisition – for hospitals; and

• ​Anticipation of what’s ahead for the industry when it comes to the AI buzzword we’ve all come to know and love.

​Blake Madden

​Blake is the Founder and Creator of Hospitalogy, a newsletter affiliated with Workweek Media that provides the latest insights on healthcare finance, strategy, M&A, and digital health.Blake brings relevant thought leadership and in-depth analysis to more than 24,000 healthcare decision makers since launching Hospitalogy in April 2022.Prior to joining Workweek, Blake worked at healthcare consulting firm VMG Health, where he provided valuation and advisory services for clients across all healthcare services verticals including nonprofit health systems, ambulatory surgery centers, urgent care, imaging centers, physician practices, and more.

​Ahava Leibtag

​Ahava is passionate about providing clear content for people in search of healthcare information. She is the founder and owner of Aha Media Group, a healthcare content agency.

​Ahava has more than 20 years of experience in writing, messaging, and marketing, and is a well-recognized content expert who speaks nationally and internationally. Ahava presents at national conferences and writes about health literacy, digital content creation and plain language. Her book, The Digital Crown: Winning at Content on the Web was published by Morgan Kaufmann.

​In 2020, Ahava was inducted into the Healthcare Internet Hall of Fame.