Enterprise Sales Playbook: Cracking the U.S. Code
🚨 Ready to Compete and Win in the U.S.?
If you think enterprise sales in the U.S. is just about pitching harder or pricing lower, think again. The way large U.S. companies evaluate, buy, and scale new tech is completely different from what most global founders are used to.
In this deep-dive session, you’ll get an inside look at how to sell to American enterprises from someone who’s done it. Learn how to navigate long sales cycles, speak to the right pain points, and build trust with stakeholders who don’t know your brand yet. Walk away with a playbook you can start applying immediately to win bigger deals and shorten your path to revenue.
💡 You’ll Walk Away With:
✅ A step-by-step breakdown of the U.S. enterprise sales journey
✅ Insights into how American buyers think and what they expect
✅ Real sales tactics to move from cold outreach to signed contract
✅ Playbook examples used by global founders to close U.S. customers
🧠 This Workshop is For You If:
You’re a founder aiming to land enterprise clients in the U.S.
You’re struggling to get U.S. leads to respond or convert
You’re refining your GTM motion for complex B2B sales
You’re building a repeatable sales process to scale globally
🎙️ Meet the Speaker: Raphael Socher
Raphael Socher is a seasoned enterprise technology sales leader with deep experience helping organizations adopt innovative solutions. Currently a key member of the Paragon Micro team in Rockville, MD, he specializes in delivering complex hardware and software across U.S. enterprise accounts. Previously, Raphael led federal and civilian sales at Rancher (SUSE), guiding public-sector clients through transformations in Kubernetes, cloud, and open-source infrastructure.
With a proven track record of building trusted relationships within the U.S. federal and commercial sectors, Raphael brings strategic insights into navigating long sales cycles, managing multi-stakeholder processes, and aligning enterprise tech solutions with buyer expectations. He holds a degree from the University of Miami and is passionate about empowering global founders to crack the U.S. enterprise sales code.
🔥 About the Series
This workshop is part of Founders Go Global, a virtual workshop series by BLOCK71 Silicon Valley created to help Asia-based and international founders go from exploring to executing in the U.S. market.
Each session features no-fluff guidance from experienced founders and operators who have been in your shoes.
🎟️ Spots are limited. Reserve your seat now
Got a question? Drop us a line at siliconvalley@block71.co