Think Like a Strategist, Not a Seller: Mastering the PR Mindset

​Stop selling products. Start shaping perception. In this high-impact masterclass, you’ll break free from the noise of traditional publicity and learn how to think like a strategist — and not a tactician. Discover how bold ideas, not flashy campaigns, build trust, move audiences, and drive long-term influence. Whether you’re launching a brand or leading a movement, this session will show you how to use public relations as a powerful tool for positioning, storytelling, and cultural impact. 

​About LaWanda

​LaWanda White is a dynamic public relations strategist and the founder of The i-PR Agency, a boutique firm specializing in storytelling and brand elevation for primarily arts and lifestyle clients. She has led high-impact PR campaigns with a diverse portfolio of media and brand collaborations. Her work has earned her industry acclaim, including an Emerging PR Firm nomination from Washington Women in PR and recognition on Porsche Cars of North America’s Top 30 Under 30 and Radio One’s industry leaders list.