Up Talk: How To Unlock Creative Thinking In Your Everyday
Thursday 19th June: 12pm-1pm
This session is for Up Club Members only!
Our doors for Up Club are open for a limited time. Sign up here to be a member before the EOW to come along!
ABOUT THE EVENT
Thursday 19th June: 12pm-1pm
Creativity isn’t some magical spark reserved for ‘creative people’-it’s a skill anyone can develop. Whether you're brainstorming your next campaign, solving problems on the fly, or looking for fresh ways to stand out, creative thinking is the ultimate marketing superpower.
Madeline Tomalin Reeves has spent years driving bold, customer-first brand strategies at some of the most exciting FMCG startups. In this session, she’ll break down the mindset shifts, techniques, and real-world examples that will help you unlock creativity in your daily work—without needing a giant budget or a ‘big idea’ moment.
What You’ll Learn:
🔥What creative thinking actually is – Debunking the myths and making creativity more accessible.
🔥Simple mindset shifts to boost creative problem-solving – Practical ways to think differently, challenge assumptions, and generate fresh ideas.
🔥How to bring creativity into everyday marketing – No big budgets required—just smarter approaches to brand, content, and campaigns.
🔥Real-world examples of creative thinking in action – Lessons from fast-paced startups that have punched above their weight.res and cultural moments.
ABOUT THE SPEAKER
An experienced Brand Manager who blends bold and customer-first thinking to create innovative marketing strategies and approaches for brands. With over 6 years experience working at the heart of fast-paced FMCG start ups; Hippeas, Ugly Drinks, Cheesies, Nice and most recently, Pret A Manger. Specialising in brand strategy, management and execution across the total marketing mix, with a particular focus on digital channels. Passionate about best in class execution, using a naturally positive and collaborative attitude to motivate teams to unlock their creativity in order to deliver memorable brand moments.