ROC: Stella Sessions: Pitch Perfect – PR That Drives Revenue

​🎤 Stella Sessions: Pitch Perfect – PR That Drives Revenue
How to Source, Pitch, and Land Media That Converts

​Want to land media that doesn’t just look good—but actually drives results?

​Join us for this Stella Sessions workshop led by seasoned media strategist Andrea Holland, of Holland Communications-where you’ll learn how to turn your story into press that generates real revenue.

​🗓 Date: Tuesday, August 26
⏰ Time: 11:00 AM – 1:00 PM
📍 Location: 53 Russell (Stacy K Design Lab)
🥗 Lunch provided
🎟 Free to attend – registration required

​In this session, you'll learn:

• ​How to build a media strategy that aligns with your business goals

• ​What stories actually catch a journalist’s eye (and what doesn’t)

• ​How to write a pitch that gets opened—and acted on

• ​Where to find the right outlets, writers, and angles

• ​What to do after you land a feature to turn visibility into revenue

​Whether you’re just getting started or looking to refresh your strategy, this is your chance to learn from a PR expert who’s been on both sides of the pitch.

​Bring your questions, bring your goals—and leave with a roadmap for landing media that matters.