Feature prioritisation and pricing | R9. Berlin meetup #7
Which new feature do your customers really want? And how much would they pay for it?
If you've ever faced these questions and struggled to answer with confidence, you're not alone.
Join us for an insightful session with Thomas Hettig, who will introduce two powerful quantitative research methods: MaxDiff and Conjoint Analysis. These techniques are widely used to uncover customer preferences, prioritize product features, and estimate willingness to pay.
You'll discover how each method works, when to use them, and how they can support better product and marketing decisions. Real-world examples will bring the concepts to life and show how these tools can add depth to your research practice.
Agenda
18:30 – doors open
19:00 – welcome by R9. Berlin
19:10 – lecture by Thomas Hettig
20:00 – Q&A
~20:30 – networking
21:30 – event closing
About R9. Berlin
R9. Berlin UX Research Community is a safe space where UX researchers in Berlin connect, grow, and share practical insights. As a spin-off from the Ukrainian R9 Research Community, we aim to bridge Berlin and Ukrainian UX research networks.
Join our Signal chat to stay in touch with the community.
Important information
Please bring your ID to show at the entrance.
Please note that our location will be on the 5th floor without access to the elevator. If you need special assistance, please contact the organizers.
We will be taking photos for social media posts during this event, if you don’t wish to be in R9.Berlin or orderbird's social media posts and photos please notify us on arrival.