

Arali Enterprise Expeditions: Vibe Marketing for B2B Startups
We're excited to announce the latest edition of Arali Enterprise Expeditions. This time we're hosting a workshop with the incredible folks from Outcome Driven Studio, Anirudh and Nachiketas to talk to us about Vibe Marketing for B2B Startups.
Traditional GTM is broken. Cold email templates, spray-and-pray campaigns, and funnel optimization aren't cutting it anymore. Like how AI is helping builders experiment product ideas quickly with vibe coding, we're seeing some incredible examples of how AI tools can be used for experiential, moment-driven marketing.
Join us for a hands-on workshop where you'll discover how leading B2B teams are replacing bloated sales funnels with intelligent, autonomous GTM workflows that deliver relevance at scale.
The goals of this session are:
Inspire teams to rethink their GTM with AI-first, automation-led workflows
Showcase real-life “vibe marketing” campaigns
Equip attendees with tactical plays using TryPlaymaker.io and ecosystem tools
Walk away with a deployable automation that speeds up GTM efforts