PHX FWD Workshop: How to Build, Test & Scale Your Way from $0-10M ARR

​How do you turn an idea into traction, and traction into scale, without burning out, stalling out, or building the wrong thing?

​In this workshop, Cayden Phipps, founder of Shopgenie (acquired in 2024), shares the hard-won lessons from scaling a vertical SaaS company from zero to $10M ARR in under three years. From hacking early PMF in a fragmented market to building virality into a B2B product, Cayden breaks down the strategies, frameworks, and gut checks that helped him go from scrappy founder to 8-figure operator.

​This workshop is real talk from the trenches – messy decisions, tactical frameworks, and reflections on what he’d do differently if he started again today.

​In this session, you’ll learn:

• ​How to find PMF in a fragmented, underserved market

• ​Exploration vs. execution during the early stages

• ​How to build B2C virality for a B2B product

• ​Why it's okay to fire your early customers

• ​Operationalizing excellence (when everyone's drowning)

• ​When to go multi-product

• ​What Cayden would do differently if he were starting over today

​About Cayden Phipps:
Cayden Phipps is the co-founder of Shopgenie, an all-in-one CRM platform built for the auto repair industry and acquired by Tekmetric in 2024. Prior to Shopgenie, he co-founded ShopAccelerator, a performance marketing agency that helped over 400 auto repair shops generate more than $12 million in sales. With deep experience at the intersection of product, marketing, and engineering, Cayden is passionate about building SaaS tools that solve real, painful problems in underserved markets. His journey from agency founder to SaaS operator has given him a unique perspective on scaling fast, staying customer-obsessed, and doing more with less.